Discuss the role of effective business communication within and outside the organization.
Posted by Ripon Abu Hasnat on Thursday, June 11, 2015 | 0 comments | Leave a comment...
A business Organization is a
group of people associated to earn profit. Various kinds of activities have to
be performed by the people of an organization so as to earn profit. These
activities need an effective and systematic communication. Without efficient
communication, one cannot even imagine to do work and hence will be unable to
earn profit. Since the aim of business organization is to earn profit, the
organization will die without profit and this death is a result of the absence
of communication. This is why communication is called life blood of a business
organization. We can prove this statement in
the following manner.
COMMUNICATION INSIDE
AN ORGANIZATION:
Different employees and
officials in an organization need to communicate to each other. This internal
communication with its importance is shown in the following way:
1. Setting goals and
Objectives:-
Mostly, the organizations have a
variety of formal and informal objectives to accomplish. These objectives may
be financial results, product quality, market dominance, employee’s
satisfaction, or service to customers. So the communication enables all the
persons in an organization to work towards a common purpose.
2. Making and Implementing
decision:-
In order to achieve the
objective, people in a business organization collect facts and evaluate
alternatives, and they do so by reading, asking questions, talking or by plain
thinking. These thoughts are put into a written form. Once a decision has been
made, it has to be implemented which requires communication.
3. Appraisal:-
Having implemented the decision,
management needs to determine whether the desired outcome is being achieved.
Statistics on such factors as cost, sales, market share, productivity and inventory
levels are compiled. This is done through computers, manual papers, memos or
reports.
4. Manufacturing the products:-
Getting an idea for a new
product out of someone’s head, pushing it through the production process and
finally getting the product also require communication. Designing the plan
regarding product, introducing the workers, purchasing raw material, marketing
and distributing the product all require effective communication.
5. Interaction between employer
& employee:-
Employees are informed about
policies and decisions of employers through circulars, reports, notices etc.
Employers also get in touch with employees through application, complaint etc. So,
communication plays a vital role in the interaction of employer and employee.
EXTERNAL
COMMUNICATION:
1. Hiring the employees:-
If a company wants to hire someone,
it advertises the vacancy, receives applications, calls the candidates, takes
the interview and then offers job to the successful candidates. The whole
process requires communication.
2. Dealing with customers:-
Sales letters and brochures,
advertisements, personal sales calls, and formal proposals are all used to
stimulate the customer’s interest. Communication also plays a part in such
customer related functions as credit checking, billing, and handling complaints
and questions.
3. Negotiating with suppliers
and financiers:-
To obtain necessary supplies and
services, companies develop written specification that outlines their
requirement. Similarly, to arrange finance, they negotiate with lenders and
fill out loan applications.
4. Informing the investors:-
Balance sheet, income statement,
and ratio analysis are used to inform the investors regarding performance of
business.
5. Interacting with Govt.:-
Government agencies make certain
rules to regulate the economy. These rules are communicated to organizations
through various papers. These organizations try to fulfill, these requirement
like filling taxation form and other documents.
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