Who are external customers?

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Who are external customers?

Posted by Ripon Abu Hasnat on Tuesday, February 26, 2019 | 0 comments

External customers, on the other hand, are the people who are not directly associated with the organization. An external customer is someone who pays the employer, and ultimately facilitates their paycheck.

In the modern competitive market, the scope of external customers is really huge as there is a lot of preference open before them. If the products or services are unable to satisfy their needs they have the option to shift the business else where. While using the word customer, the primary thing that comes to our mind is external customer.

Customers can also be further categorized into intermediate customer and ultimate customer An intermediate customer is a dealer or trader who purchases goods for re-sale. An intermediate customer can be an organization or individual who operate as distributor or dealer between the supplier and the consumer. An intermediate customer is not a consumer at all.

The ultimate customers on the other hand can be called consumers because they do not re-sale the purchased goods or products. Therefore it can be said that the person who buys and uses a particular product in its final form is an ultimate customer.