Marketing of Financial Services (MFS) suggestion, June 2014
Posted by Ripon Abu Hasnat on Friday, May 16, 2014 | 0 comments
Banking Diploma Examination— December, 2013
JAIBB
Marketing of Financial Services (MFS)
Time— 3 hours; Full Mar8ks_
100: Pass Marks— 50
[All questions are of equal value. Answer any five questions. Answer all parts of each question continuously.]
[All questions are of equal value. Answer any five questions. Answer all parts of each question continuously.]
Introduction
a) What is marketing?
b) How does business
environment affect the marketing strategy?
c) How can you develop
the marketing for banks and financial institutions?
d) How can you make
your organization effective in managing the elements of the service marketing
mix?
Pricing
a) What is pricing?
b) How many approaches
the way of pricing?-Discuss
c) Is it possible to
use all approaches simultaneously in pricing? Give your arguments with example.
d) What role do you
think pricing can take as a tool of marketing banking services? Justify its effectiveness.
e) Why a company
changes its product price?
Strategic planning
a) What is strategic
planning?
b) Discuss the
importance/ objective of strategic planning?
c) What are the steps
of strategic planning?
d) Explain how can the
controlling process of marketing be made effective?
e) "Marketing control is the process of
measuring and evaluating the results of marketing strategies and plans and
taking corrective actions to ensure that objectives are achieved" — explain
the statement.
Customer-Bank Relationship
a) Who is prime
customer?
b) What is a banker-customer relationship?
c) What techniques are lo be followed to develop banker-customer
relationships? How does each aid in developing relationships?
d) A bank must be
customer centered to succeed' — Discuss.
e) What do you understand by customer relationship in a
financial institution?
f) Why the financial institutions in Bangladesh
require good information about market and competitors?
g) Why the bank wanted
to build relationship banking?
Product Distribution
a)What is product
Distribution?
b) What are the
different ways that banks can follow to distribute their products directly?
c)
Explain with example the features relating to bank product that are making the
services more challenging.
d) Why location of a
bank is so important from different perspectives?
e) Describe the role of
promotion and publicity in marketing bank services.
f) Differentiate
between 'Retail and corporate market.'
g) Explain the service
marketing process.
h) While marketing bank services, what are the
challenges to be faced in Bangladesh?
i) "Product
quality and service quality are the match winners." — Explain.
j) Why consumer
behavior and their expectation matters while offering a service and product by
a bank?
k) Define and outline
the steps in marketing process of Bangladesh.
Corporate Social Responsibility
a) What Corporate
Social Responsibility?
b) Discuss the various
activities of financial institutions for socially responsible marketing.
c) What roles do the
financial organizations of Bangladesh play for economic development of the
country?
d) What’s your
suggestion about banking services for the development of the country ?
Advertising
a) What is advertising?
b) Discuss the way of
advertising.
c) What factors should
be considered to determine the advertising media? Discuss.
d) Discuss elaborately
the social and economical importance of advertising.
e) Do you not believe
in advertising? Put your arguments.
f) People purchase
unnecessary goods being influence by advertising. So its cost incurred for
nothing-Discuss.
Answer in short:
a) Strategic Business Unit;
b) Service Differentiation;
c) Product line;
d) Consumerism;
e) Competitive strategy;
f) Window Dressing;
g) Phone Vs Internet Banking;
h) Corporate Financial Markets;
i) Customer Centric;
j) Techno etiquette in banks;
k) Customer value;
l) Nishi market;
m) Tele
Banking;
n) Environmentalism;
o) SMS Banking;
p) Push
Marketing;
q) GAP-6;
r) Direct Marketing;
s) Product Differentiation;
t) Shopping Goods;
u) Brand Equity;
v) Product Mix;
w) Pricing Strategy;
x) Strategic Planning;
y) Push Marketing.
You can subscribe by e-mail to receive news updates and breaking stories.
0 comments for "Marketing of Financial Services (MFS) suggestion, June 2014"
Leave a reply