Definition of Marketing
Posted by Ripon Abu Hasnat on Monday, June 9, 2014 | 0 comments
Marketing is the process of exposing target customers to a
product through appropriate tactics and channels, gauging their reaction and
feedback, and ultimately facilitating their path to purchase.
There are a lot of marketing
definitions available but the right ones are focused upon the key to marketing
success i.e. customers. Following are some of the marketing definitions
available.
The Chartered Institute of Marketing
(CIM) says:
“Marketing is the
management process responsible for identifying , anticipating and satisfying
customer requirements profitability.”
Philip Kotler defines marketing as:
“Marketing is
the social process by which individuals and groups obtain what they need and
want through creating and exchanging products and value with others.”
Palmer’s marketing definition is as:
“Marketing is
essentially about marshalling the resources of an organization so that they
meet the changing needs of the customer on whom the organization depends.”
Lastly, we can say that Marketing is
the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.
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