Advertisement as a Technique of Communication-Explain
Posted by Ripon Abu Hasnat on Thursday, June 4, 2015 | 0 comments
Advertisement is a commonly used technique of introducing goods
and services to the people in general. The utility,
availability, mode of use and other necessary description of the
goods, the rules of its trading etc. may be known from
advertisement. It is generally a printed media of publicity. When the
people are informed about goods and services with the help of any notice, it is
called advertisement.
Advertisement aims at attracting the general
mass to particular product. As a result of technological development a huge volume of
goods can be produced within a short time. But production becomes
useless if these cannot be sold in a short time. Advertisement takes the
responsibility of finding customers for those goods. Thus advertisement
has become an 'essential ingredient of modern large scale business.
Today.thefunction of advertisement is to create and
increase demand for goods, bring customers to the sales centres,
pasuade them to buy, increase direct sales and win over
competition.
Today advertisement is an important media of mass communication.
Advertisement through radio, television, newspaper,
magazine,.handbill, periodicals, cinema, fair and exhibition etc.
play a very important role in transmitting the news and views
about the goods to the general people.the
future activities of the company. According to sec. 77(1) of the
companies Act every-company must convene it statutory meeting
one month after but not after six months from the date of
certificate of commencement of business. It is binding for every
joint stock company. Statutory meeting is held only once during
the life time of company. However, a private and a company
limited by guarantee need not convene a statutory meeting.
The shareholders of
a company are informed about its objectives and activities in statutory meeting.
The shareholders can have an idea about preliminary expenses,
allotment of shares, important deeds and agreements signed by the company. They can
also know about the statutory report and express opinion on it.
It is the first meeting between the company and
the shareholders. Here the shareholders become acquaintained with the company,
its rules, norms and policies and the persons selected
as its directors. The notice of statutory meeting should be
sent to the shareholders at least 21 days before the meeting.
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