Short Notes on Visual Communication

Posted by Ripon Abu Hasnat on Sunday, June 7, 2015 | 0 comments


When communication takes place through a visual technique, it is called visual communication. In visual communication an idea, information or message is presented through pictures, graphs, diagrams, maps or visual technique, Visual methods are sued to make the message or information attractive and easily understandable to the audience. 

Communication through visual techniques is very effective particularly when the communicate tee is illiterate and hearing impaired or fails to under-stand the meaning of oral communication or unable to make out the theme of written communication. Information presented through visual methods is easily understood by the people. Mass education program of the government circulated through the Bangladesh Television is a very effective example of visual communication. In the mass education program the illiterate people were encouraged through pictures, posters and diagrams. Information about the ups and downs of production, demand, supply, sale and price of goods can be easily and attractively presented through visual techniques. 

However, visual communication alone is not sufficient for transmitting a message effectively. It can give better results when used in combination with other methods.

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