What’s are the Features of Bank Marketing

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Posted by Ripon Abu Hasnat on Monday, November 24, 2014 | 0 comments

The main features of Bank Marketing are-

1. Banking product cannot be seen or touched like manufactured products (intangibility)

2. In marketing banking products, the product and the seller are inseparable; they together define the banking product (inseparability)

3. Banking products are products and delivered at the same time; they cannot be stored and inspected before delivering’ (perishability)

4. Standardization of banking product is difficult (variability)

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